SAKEENAH ASHIQUE
Designer · Entrepreneur · MBET Candidate
I’m a dual American/Canadian designer with 5 years of experience building web and mobile products used by over 100,000 users globally. My background spans product design, UX research, design systems, and product strategy across enterprise and startup environments, including AI-powered products.
Driven by the challenge of building meaningful technology, I thrive in tackling systemic problems, collaborating across disciplines, and launching products that combine strategy, creativity, and real-world impact.
employment
Bachelors of Digital Arts and Design Co-op
University of Waterloo Faculty of Arts
Masters of Business, Entrepreneurship and Technology
Conrad School of Business, University of Waterloo Engineering
CITY OF KITCHENER
Strategy Consultant · 2026
Partnered with the City of Kitchener to build a maintenance database that prioritized preventative maintenance using historical and current data, product lifecycle analysis, and cost modelling — supporting municipal cost savings and long-term sustainability goals.
Currently working @
HURMA PROJECT
Web Design Contractor · 2026
Contracted by Huron University to provide web design and event support for the Hurma Project retreat. Web deliverables are currently scoped and in progress, with work spanning development, site structure, and visual design.
Currently working @
AIVIDA
Product Strategy Consultant · 2025
Conducted product-market fit analysis for Aivida, an early-stage healthtech venture. Confirmed misalignment between product and market, enabling the founding team to redirect resources before further capital was deployed.
Completed
(UN)DISTURBED JOURNAL
Research Assistant & Co-Foundert · 2023-2024
Co-founded and contributed to an academic Middle State Publication Journal called (un)disturbed. Designed journal covers in Procreate, formatted print editions in Adobe InDesign, contributed original research papers, and built a research repository using Tropy with Dublin Core metadata standards to improve data accessibility and discoverability.
Completed
